00446nam a22001217a 4500020002400000082001900024100002900043245008300072260002800155300003400183500002300217650008400240  a9789811361418 (pbk)  a658.83095bKRI  aNuttavuthisit, Krittinee  aQualitative consumer and marking researchbThe Asian perspective and practices  aBangkokbSpringerc2019  avii, 315 p.b: ill,.c; 23 cm  aInclude references  aMarketingvQualitative consumervResearch designvEthnographyvNetnographyvFMS