Qualitative consumer and marking research
The Asian perspective and practices
Nuttavuthisit, Krittinee
creator
text
Bangkok
Springer
2019
monographic
vii, 315 p. : ill,. ; 23 cm
Include references
Marketing
Qualitative consumer
Research design
Ethnography
Netnography
FMS
658.83095 KRI
9789811361418 (pbk)