TY  - BOOK
AU  - Nuttavuthisit, Krittinee
TI  - Qualitative consumer and marking research: The Asian perspective and practices
SN  - 9789811361418 (pbk)
U1  - 658.83095 
PY  - 2019///
CY  - Bangkok
PB  - Springer
KW  - Marketing
KW  - Qualitative consumer
KW  - Research design
KW  - Ethnography
KW  - Netnography
KW  - FMS
N1  - Include references
ER  -