TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701(pbk)
U1  - 658.8342 
PY  - 1998///
CY  - Australia
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Consumer perspective
KW  - Social responsibility
KW  - Consumer learning
KW  - Brand loyalty
KW  - Marketing communications
KW  - Personality influences
KW  - Cultural influences
KW  - Group influences
KW  - FMS
ER  -