McDaniel, Carl  Roger Gates <br/><br/>
Marketing research essentials 

 - New Jersey  Johan Wiley & sons  2004 
 - xxv, 420 p.  : ill (col.)  ; 25 cm. 
<br/><br/><label>ISBN: </label>0471448451 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Decision making--Marketing research process --Research design--Qualitative research--Survey research--Data acquisition--Data analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD