00528nam a22001457a 4500 0471448451 (pbk) 658.83 MCD McDaniel, Carl Roger Gates Marketing research essentials New Jersey Johan Wiley & sons 2004 xxv, 420 p. : ill (col.) ; 25 cm. Marketing research Decision making Marketing research process Research design Qualitative research Survey research Data acquisition Data analysis FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Book Finders 850.00 1 658.83 MCD 5974 2014-03-04 00:00:00 2014-02-26 1 2019-02-21 BK 0 0 0 0 fsd fsd 2021-01-01 0 658.83 MCD 46490 2021-01-01 00:00:00 2 2021-01-01 BK 4218 4218