TY  - BOOK
AU  - McDaniel, Carl
TI  - Marketing research essentials
SN  - 0471448451 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - New Jersey
PB  - Johan Wiley & sons
KW  - Marketing research
KW  - Decision making
KW  - Marketing research process
KW  - Research design
KW  - Qualitative research
KW  - Survey research
KW  - Data acquisition
KW  - Data analysis
KW  - FMS
ER  -