TY  - BOOK
AU  - Roman, Kenneth
TI  - How to advertise
SN  - 0312318596 (pbk)
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Rupa . Co
KW  - Advertising
KW  - Brands and strategies
KW  - Internet
KW  - Direct marketing
KW  - Promotion and publicity
KW  - Media strategies
KW  - FMS
ER  -