Lasalle, Diana Terry A. Britton

Priceless turning ordinary products into extraordinary experiences - Boston Harvard Business School Press 2003 - xvii, 182 p. 23 cm.

Includes bibliographical references (p. 163-172) and index.

157851746X (hb)


Product management--Industrial design--Consumer behavior--Experience engagement process--Product component--Service component--Environment component--Customer with love--FMS

658.5752 / LAS