Lasalle, Diana Terry A. Britton
Priceless turning ordinary products into extraordinary experiences
- Boston Harvard Business School Press 2003
- xvii, 182 p. 23 cm.
Includes bibliographical references (p. 163-172) and index.
157851746X (hb)
Product management--Industrial design--Consumer behavior--Experience engagement process--Product component--Service component--Environment component--Customer with love--FMS
658.5752 / LAS