TY  - BOOK
AU  - Lasalle,Diana
TI  - Priceless: turning ordinary products into extraordinary experiences
SN  - 157851746X (hb)
U1  - 658.5752 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School Press
KW  - Product management
KW  - Industrial design
KW  - Consumer behavior
KW  - Experience engagement process
KW  - Product component
KW  - Service component
KW  - Environment component
KW  - Customer with love
KW  - FMS
N1  - Includes bibliographical references (p. 163-172) and index
ER  -