Kotler, Philip  Dipak C. Jain   Suvit Maesincee  <br/><br/>
Marketing moves    a new approach to profits, growth, and renewal  

 - Boston   Harvard Business School Press   2002 
 - xii, 191 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>1578516005 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Telemarketing <br/>Marketing-Management --Digital economy --Competitive platforms --Market opportunities --Business architecture --Business infrastructure --Operational systems --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT