TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing moves  : a new approach to profits, growth, and renewal 
SN  - 1578516005 (hb)
U1  - 658.8 
PY  - 2002///
CY  - Boston 
PB  - Harvard Business School Press 
KW  - Marketing
KW  - Telemarketing
KW  - Marketing-Management
KW  - Digital economy
KW  - Competitive platforms
KW  - Market opportunities
KW  - Business architecture
KW  - Business infrastructure
KW  - Operational systems
KW  - FMS
N1  - Index Included.
ER  -