Landa, Robin

Designing brand experiences - Australia Thomson Delmar Learning 2006 - xxxii, 271 p. : ill., (Col.) ; 25 cm.

Include bibliography and index.

1401848877 (pbk) 9781401848873 (pbk)


Brand name products--Branding (Marketing)--Marketing Management--Branding process--Commercial art--Strategic advantages--Branding concepts--Visual language--Identification graphics--Promotional design--Advertising--Trademarks--FMS

658.827 / LAN