TY  - BOOK
AU  - Landa,Robin
TI  - Designing brand experiences
SN  - 1401848877 (pbk)
U1  - 658.827 
PY  - 2006///
CY  - Australia
PB  - Thomson Delmar Learning
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Marketing Management
KW  - Branding process
KW  - Commercial art
KW  - Strategic advantages
KW  - Branding concepts
KW  - Visual language
KW  - Identification graphics
KW  - Promotional design
KW  - Advertising
KW  - Trademarks
KW  - FMS
N1  - Include bibliography and index
ER  -