Watkins, Charley <br/><br/>
Marketing, sales and customer services  understanding the theory and practice of selling through service 

 - Delhi  A.I.t.B.S Publishers  2002 
 - x, 348 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8174731482 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing Philosophy--Marketing mix--Segmenting markets--SWOT analysis--Market research--Presentation skills--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / WAT