TY  - BOOK
AU  - Watkins, Charley
TI  - Marketing, sales and customer services: understanding the theory and practice of selling through service
SN  - 8174731482 (pbk)
U1  - 658.83 
PY  - 2002///
CY  - Delhi
PB  - A.I.t.B.S Publishers
KW  - Marketing
KW  - Marketing Philosophy
KW  - Marketing mix
KW  - Segmenting markets
KW  - SWOT analysis
KW  - Market research
KW  - Presentation skills
KW  - FMS
ER  -