TY  - BOOK
AU  - Fernandez,Joseph
TI  - Corporate communications: a 21st century primer
SN  - 0761997466 (pbk)
U1  - 659 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Business communication
KW  - Public relations
KW  - Corporate communications
KW  - 21st century corporate
KW  - Communities and publics
KW  - Traditional media
KW  - E-Commerce factor
KW  - Companies and corporations
KW  - Student market
KW  - Advertising
KW  - FMS
ER  -