Keller, Kevin Lane   Vanitha Swaminathan <br/><br/>
Strategic brand management   : building, measuring, and managing brand equity 

 - U.K  Pearson Education Limited  2020 
 - 621 p.  : ill., Col.,  ; 27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292314969 ( pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Strategic brand management  --Brand management--Strongest brands--Brand positioning--Brand equity--Pricing strategy--Designing marketing--Marketing communications--Research techniques--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL