: building, measuring, and managing brand equity Keller, Kevin Lane Vanitha Swaminathan creator text U.K Pearson Education Limited 2020 monographic 621 p. : ill., Col., ; 27 cm. Includes index. Management Strategic brand management Brand management Strongest brands Brand positioning Brand equity Pricing strategy Designing marketing Marketing communications Research techniques FMS RSBM 658.827 KEL 9781292314969 ( pbk)