TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : : building, measuring, and managing brand equity
SN  - 9781292314969 ( pbk)
U1  - 658.827 
PY  - 2020///
CY  - U.K
PB  - Pearson Education Limited
KW  - Management
KW  - Strategic brand management
KW  - Brand management
KW  - Strongest brands
KW  - Brand positioning
KW  - Brand equity
KW  - Pricing strategy
KW  - Designing marketing
KW  - Marketing communications
KW  - Research techniques
KW  - FMS
KW  - RSBM
N1  - Includes index
ER  -