Philip, kotler   Waldemar Pfoertsch <br/><br/>
B2B brand management  : with the cooperation of Ines Michi  

 - Germany   Springer Berlin  2010 
 - xiii,357 p.  : ill.  ; 23 cm. 
<br/><br/> Includes Biography, bibliography, and index. 
<br/><br/><label>ISBN: </label>9783642064708 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>B2B brand management --Brand management--Strongest brands--Brand dimensions--Brand pitfalls--Designing marketing--Future perspective --FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT