00593cam a22001454a 4500 0 0 0 0 GGL GGL 2022-03-07 Purchased: Allied books 6070.24 0 658.8 KOT 80405 2022-03-07 00:00:00 1 BK 42423 42423 9783642064708 (pbk) 658.8 KOT Philip, kotler Waldemar Pfoertsch B2B brand management : with the cooperation of Ines Michi Germany Springer Berlin 2010 xiii,357 p. : ill. ; 23 cm. Includes Biography, bibliography, and index. Management B2B brand management Brand management Strongest brands Brand dimensions Brand pitfalls Designing marketing Future perspective FMS RSBM BK