TY  - BOOK
AU  - Philip,kotler
TI  - B2B brand management: : with the cooperation of Ines Michi 
SN  - 9783642064708 (pbk)
U1  - 658.8 
PY  - 2010///
CY  - Germany 
PB  - Springer Berlin
KW  - Management
KW  - B2B brand management
KW  - Brand management
KW  - Strongest brands
KW  - Brand dimensions
KW  - Brand pitfalls
KW  - Designing marketing
KW  - Future perspective
KW  - FMS
KW  - RSBM
N1  - Includes Biography, bibliography, and index
ER  -