Mcauley, Andrew <br/><br/>
International marketing  consuming globally, thinking locally 

 - New York  John Wiley & Sons  2006 
 - x, 337 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>9812532358 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International economic relations<br/>Globalization--International marketing--Trading places--Internationalization process--Strategic alliances--Understanding customer values--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / MCA