TY  - BOOK
AU  - Mcauley, Andrew
TI  - International marketing: consuming globally, thinking locally
SN  - 9812532358 (pbk)
U1  - 658.848 
PY  - 2006///
CY  - New York
PB  - John Wiley & Sons
KW  - Export marketing
KW  - International economic relations
KW  - Globalization
KW  - International marketing
KW  - Trading places
KW  - Internationalization process
KW  - Strategic alliances
KW  - Understanding customer values
KW  - FMS
ER  -