TY  - BOOK
AU  - Pettis,Chuck
TI  - TechnoBrands: how to create & use "brand identity" to market, advertise & sell technology products
SN  - 0814402437 (pbk)
U1  - 620.006 
PY  - 1995///
CY  - New York
PB  - American Management Association
KW  - High technology
KW  - Integrating brand strategy
KW  - Brand name products
KW  - Implementing technobranding
KW  - Marketing communications
KW  - Technological innovations
KW  - Technobranding process
KW  - Research importance
KW  - Brand-new market
KW  - Bottom line
KW  - FMS
ER  -