Harvard Business School Press <br/><br/>
When marketing becomes a minefield 

 - Boston  Harvard Business School Press  2004 
 - 187 p.  ; 21 cm. 
<br/><br/><label>ISBN: </label>1591395054 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Global brand--Quality improvement--Problems, exercises, etc.--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAR