TY  - BOOK
AU  - Harvard Business School Press
TI  - When marketing becomes a minefield
SN  - 1591395054 (pbk)
U1  - 658.8 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Global brand
KW  - Quality improvement
KW  - Problems, exercises, etc
KW  - FMS
ER  -