Roberts-Phelps, Graham <br/><br/>
Customer relationship management  how to turn a good business into a great one 

 - New Delhi  Viva Books Private Limited  2003 
 - 230 p.  : ill.  ; 21 cm. 
<br/><br/><label>ISBN: </label>8176493600 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations-Management--Relationship management--Marketing skills--Interactive media marketing--Positive communications--Exit questionnaires--Segmentation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / ROB