TY  - BOOK
AU  - Roberts-Phelps, Graham
TI  - Customer relationship management: how to turn a good business into a great one
SN  - 8176493600 (pbk)
U1  - 658.812 
PY  - 2003///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Relationship marketing
KW  - Customer relations-Management
KW  - Relationship management
KW  - Marketing skills
KW  - Interactive media marketing
KW  - Positive communications
KW  - Exit questionnaires
KW  - Segmentation
KW  - FMS
ER  -