The
new successful large account management
maintaining and growing your most important assets--your customers
Miller, Robert B.
creator
text
New Delhi
Kogan page India
2005
monographic
xvii, 213 p. 23 cm.
Selling Market segmentation Marketing
Account management
Situation appraisal
Strategic analysis
Focus investments
Stop investments
LAMP advantage
FMS
658.8102 MIL
0446694665 (pbk)
0749449160 (pbk)