Rix, Peter <br/><br/>
Selling  managing customer relationships 

 - New York  McGraw-Hill  2006 
 - xxv, 456 p.  : ill (col.)  ; 25 cm. 
<br/><br/><label>ISBN: </label>0074715615 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Selling<br/>Customer relations--Personal selling--Customer relationship management--Purchase decision--Post-Purchase behaviour--Consumer behaviour--Organizational buyers--FMS
<br/><br/><label>Dewey Class. No.: </label>658.85  / RIX