TY  - BOOK
AU  - Rix, Peter
TI  - Selling: managing customer relationships
SN  - 0074715615 (pbk)
U1  - 658.85 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Management
KW  - Selling
KW  - Customer relations
KW  - Personal selling
KW  - Customer relationship management
KW  - Purchase decision
KW  - Post-Purchase behaviour
KW  - Consumer behaviour
KW  - Organizational buyers
KW  - FMS
ER  -