Levitt, Theodore <br/><br/>
Ted Levitt on marketing 

 - Boston  Harvard Business School  2006 
 - viii, 226 p.  : ill.  ; 24 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>1422102068 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing intangible products--Industrialization of service--Globalization of markets--Marketing myopia--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV