TY  - BOOK
AU  - Levitt,Theodore
TI  - Ted Levitt on marketing
SN  - 1422102068 (pbk)
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School
KW  - Marketing
KW  - Marketing intangible products
KW  - Industrialization of service
KW  - Globalization of markets
KW  - Marketing myopia
KW  - FMS
N1  - Include index
ER  -