Hollensen, Svend <br/><br/>
Global marketing  a decision-oriented approach 

 - New Delhi  Pearson Education  2004 
 - xxxix, 717 p.  : ill.   ; 25 cm. 
<br/><br/><label>ISBN: </label>0273678396 (pbk) 8131711951 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Global marketing--Initiation of internationalization--International competitiveness--Marketing research--Economic environment--Market strategies--Product decisions--Promotion strategies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / HOL