TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach
SN  - 0273678396 (pbk)
U1  - 658.848 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Export marketing
KW  - Global marketing
KW  - Initiation of internationalization
KW  - International competitiveness
KW  - Marketing research
KW  - Economic environment
KW  - Market strategies
KW  - Product decisions
KW  - Promotion strategies
KW  - FMS
ER  -