Belch, George E.  Michael A. Belch <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective 

 - Boston  McGraw-Hill  2004 
 - xxvi, 779, [67] p.  : ill.  ; 27 cm.  + CD 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072536764 (hb) 0071214380 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion--Communication in marketing--Integrated marketing--Marketing process--Communication organization--Promotional program--Planning development--Media planning--Evaluation control--International advertising promotion--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL