TY  - BOOK
AU  - Spalton, Peter
TI  - Marketing secrets
SN  - 9780007328116 (pbk)
U1  - 658.8 
PY  - 2010///
CY  - London
PB  - Harper Collins
KW  - Business secrets
KW  - Marketing
KW  - Purchasing
KW  - Customer
KW  - Products
KW  - Budget
KW  - Ideas
KW  - RSBM
N1  - Includes jargon buster and further readings
ER  -