Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image
- Faisalabad, Pakistan (unpublished) 2021
- vii. 56 p. : ill. ; 30 cm.
Includes bibliographical references and appendix Thesis supervisor: Saira yasmeen
Submitted in partial fulfillment for the degree of Master of Science in Management Sciences
Management Sciences --Impact of social media--Social media advertisement--Social media sales--Intention with mediating effect--Brand image--FMS