Tabassum Saba (F19A14G07006)

Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image - Faisalabad, Pakistan (unpublished) 2021 - vii. 56 p. : ill. ; 30 cm.

Includes bibliographical references and appendix Thesis supervisor: Saira yasmeen

Submitted in partial fulfillment for the degree of Master of Science in Management Sciences


Management Sciences --Impact of social media--Social media advertisement--Social media sales--Intention with mediating effect--Brand image--FMS

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