TY  - BOOK
AU  - Tabassum Saba (F19A14G07006)
TI  - Impact of social media advertisement, eWOM  and social media sales promotion on  online burchase intention with mediating effect of brand image 
U1  - 658 
PY  - 2021///
CY  - Faisalabad, Pakistan 
PB  - (unpublished)
KW  - Management Sciences
KW  - Impact of social media
KW  - Social media advertisement
KW  - Social media sales
KW  - Intention with mediating effect
KW  - Brand image
KW  - FMS
N1  - Includes bibliographical references and appendix; Thesis supervisor: Saira yasmeen; Submitted in partial fulfillment for the degree of Master of Science in Management Sciences
ER  -