Umar Ali, Hafiz (S19A14G07026) <br/><br/>
Why consumers hate brands    a stimulus, organism and response based perspective  

 - Faisalabad, Pakistan   (unpublished)  2021 
 - vii, 52 p.  : ill.  ; 30 cm. 
<br/><br/> Includes bibliographical references and questionnaire   Thesis supervisor: Shoukat Ali  Thesis (FSSH)--Riphah International University, 2021 
<br/><br/>Submitted in partial fulfillment for the degree of Master of Science in Management Sciences  
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management Sciences --consumers hate brands --Stimulus--Organism --Response based perspective --Brands hate --FMS
<br/><br/><label>Dewey Class. No.: </label>658  / UMA