TY  - BOOK
AU  - Umar Ali, Hafiz (S19A14G07026)
TI  - Why consumers hate brands  : a stimulus, organism and response based perspective 
U1  - 658 
PY  - 2021///
CY  - Faisalabad, Pakistan
PB  -  (unpublished)
KW  -  Management Sciences
KW  - consumers hate brands
KW  - Stimulus
KW  - Organism
KW  - Response based perspective
KW  - Brands hate
KW  - FMS
N1  - Includes bibliographical references and questionnaire; Thesis supervisor: Shoukat Ali; Thesis (FSSH)--Riphah International University, 2021; Submitted in partial fulfillment for the degree of Master of Science in Management Sciences
ER  -