00484nam a22001217a 4500020002000000082001500020100003700035245002800072260003100100300004100131500002100172650016900193  a0324236735 (hb)  a658.8bBOO  aBoone, Louse E.aDavid L. Kurtz   aContemporary marketing   aAustralia bThomson c2006  aivi, 656 p.b: ill. (col.)c; 28 cm.  aIndex Included.   aMarketing vMarketing strategies vMarketing research vSales forecasting vService strategies vBrand management vProduct identification vChain management vFMS