TY  - BOOK
AU  - Boone, Louse E.
TI  - Contemporary marketing 
SN  - 0324236735 (hb)
U1  - 658.8 
PY  - 2006///
CY  - Australia 
PB  - Thomson 
KW  - Marketing
KW  - Marketing strategies
KW  - Marketing research
KW  - Sales forecasting
KW  - Service strategies
KW  - Brand management
KW  - Product identification
KW  - Chain management
KW  - FMS
N1  - Index Included.
ER  -