Dibb, Sally   Lyndon Simkin  <br/><br/>
The marketing casebook   cases and concepts  

 - Australia   Thomson   2001 
 - xvi, 337 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>1861526245 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Case studies --Case study analysis --Ethical marketing --Marketing environment --Health care --Product development --Marketing environment --Marketing research --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIB