00510nam a22001217a 4500020002100000082001600021100003300037245004900070260003100119300003400150500002100184650018300205  a1861526245 (pbk)  a658.8bDIB   aDibb, Sally aLyndon Simkin   aThe marketing casebook bcases and concepts   aAustralia bThomson c2001  axvi, 337 p.b: ill.c; 24 cm.  aIndex Included.   aMarketing aCase studies vCase study analysis vEthical marketing vMarketing environment vHealth care vProduct development vMarketing environment vMarketing research vFMS