TY  - BOOK
AU  - Dibb, Sally 
TI  - The marketing casebook : cases and concepts 
SN  - 1861526245 (pbk)
U1  - 658.8 
PY  - 2001///
CY  - Australia 
PB  - Thomson 
KW  - Marketing
KW  - Case studies
KW  - Case study analysis
KW  - Ethical marketing
KW  - Marketing environment
KW  - Health care
KW  - Product development
KW  - Marketing research
KW  - FMS
N1  - Index Included.
ER  -