TY  - BOOK
AU  - Dalrymple, Douglas J.
TI  - Sales management : concepts and cases 
SN  - 9812530169 (pbk)
U1  - 658.81 
PY  - 2003///
CY  - India 
PB  - John Wiley & Sons 
KW  - Management
KW  - Sales management
KW  - Strategic planning
KW  - Budgeting
KW  - Relationship management
KW  - Territory management
KW  - Sales ethics
KW  - FMS
N1  - Index Included.
ER  -