Merry Baskin (editor)   Mark Earls (editor)  <br/><br/>
Brand new brand thinking   brought to life by 11 experts who do  

 - London   Kogan Page   2002 
 - x, 212 p.  : ill.  ; 24 cm. 
<br/><br/> Include index.  
<br/><br/><label>ISBN: </label>0749436786 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management --Professional liberation --Brand strategy --Brand communication --Time to let go --Scientific discovers --Creative thinking --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.409  / BRA